samedi 19 janvier 2013

Etro Spring / Summer 2013


This collection is pure imagination. Based on a spiritual image that is materialized by technology, the oufits are the ultimate representation of movement, transformation and bloom of colors. As it has been said on Etro.com, this men's wear collection is "Extracted Art", which means the concept is extracted from the artist's mind and translated into patterns and specfic fabrics that embody this spiritual theme. Graphics combined to different nuances of the same color plus a smart styling deliver a high level of a fashion ideology. Even if most of the clothes are suits, we can see that the heaviness does not appear, loose and soft outfits replace the classical serious suits. The use of silk and wonderful patterns make the collection as floating and airy as the realms of the spirit and that's why we can feel the indian influence especially when we see the turban. Etro men’s wear is for men who really appreciate ethnicity, comfort and eccentricity …

Each look is associated to an image : 

















The music of the runway show definitely illustrates the " modern psychedelic" concept of the collection. Watch it on this video below : 




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